![]() ![]() I don't judge nobody, because you have to imagine, at that time I came out the South. But the sad thing about it, like right now for me when I look at this industry, just like you said, is how people judge each other. I used to be singing these little songs and I knew I was good at it, but it didn't hit me till I got hurt playing basketball that I'm going to chase a music career. I didn't even know I was going to be a rapper. Because as a young kid, basketball saved my life. Master P: To be honest with you, like Romeo said, it's the man up above. Because you're not going to make the NBA look bad.Ĭarmichael: How were you juggling all of that? That's multitasking on another level. Especially if you come from the music world, you're going home the first day. They're sending you home the first day if you're not ready. I mean, I'm the first hip-hop artist to play in the NBA. We made some of the biggest deals in hip-hop. You know, as you move forward, because like Romeo say, even though we were some of the first people to do things, people don't want to acknowledge that because they only live for the now. And on top of that, you started a clothing line, you had real estate going on, a sports management firm, even a phone sex company at one time. The No Limit era was defined by a new release in record stores every week. Master P's biopic, King of the South, will be funded by his son Romeo for $10 million.Ĭarmichael: Let's talk about flooding the streets and diversifying. I feel that we're not given anything we can't handle. My favorite quote growing up was, "Pressure makes diamonds." I always tell kids that at the last second, when it was time they score the ball, I was like, "Pass me the ball, I'ma shoot it" - when other people was like, "Who wants the ball?" I just feel God put me in this position for a reason. That's the thing with me, I was always that kid who wanted the pressure. And I think that's just my greatest asset, just being able to grow up under, I feel, the best hip-hop mogul out there, especially business-wise, to ever do it.Ĭarmichael: Considering how huge that legacy is, have you ever felt stifled by the weight of that No Limit tank? It's a platform to do the work you're really supposed to do out in the world. The intention was always bigger than just music. ![]() He said, "When you start making money, you've gotta give 10 percent back." And for us, it's weird because we never got in this industry - and my dad especially, because he started this empire - but from watching him, it was never for fame. Romeo: From day one, when I was 10 years old and I told my pops I wanted to do this and get into the industry, the first thing he said, "You've got to make sure you get your education." And tithing was very important. Romeo, how did your dad equip you to inherit this legacy? Young heads wish the old heads would give them room to take rap in a new direction. Older heads say younger heads are killing the rich lyrical tradition. So we have to be able to read these contracts.Ĭarmichael: So much of hip-hop today is defined by this generation gap. I never would've been able to use my name again. So if I did that deal it just would've been, "That's it for me." I would've sold the rights to my name. At that time I was living in the projects I was desperate. I tell people all the time, don't do a business deal when you're desperate. This story is going to show the world that we've got to use our minds sometimes, too. ![]() That probably would have been the only money my family would have seen. So, imagine if I took that million dollars. Jimmy Iovine offered me a million dollars in the '90s and I turned it down and walked away and built my empire into hundreds of millions. If you look at it, from the N.W.A.s to the Tupacs to Notorious B.I.G., all these guys, their story was they didn't get a fair share from the record company. Because if you look at all the biopics that have come out right now, everybody lost from the record companies. Master P: Well, that's what the movie, my biopic The King of the South, will be about. ![]() 1 on the Billboard 200, selling 495,000 copies in its first week. Da Last Don, Master P's solo album, was one of more than 20 LPs No Limit Records released in 1998. ![]()
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